In the Mid 1930s, Walt Disney had established himself as a well off Hollywood animated-short producer. Mickey Mouse's cartoon career was established, along with his new friends; Goofy, Pluto, and the popular Donald Duck. Because of the depression, Theater owners had to provide more entertainment for viewers, adding double features.

The first feature-length animated film in history, "Snow White" is a testimony to Walt's deep commitment to taking whatever existed and making it better. When he first proposed creating a cartoon that would run for more than just a few minutes, critics and nay-sayers abounded. "It'll blind the audience," said some. "Nobody will watch a cartoon that's so long," said others. They dubbed it Disney's Folly. But Walt persisted, risking the financial future of his studio on the project.